GRAINLEAPAn Ecommerce Solutions
Demo case study: Amazon PPC, SEO and listing optimization
1. Executive Summary
Willow & Oak Home sells handcrafted wooden décor to home buyers on Amazon India. Before GrainLeap, ad spend was scattered across low-converting keywords, listings were thin on search terms, and reporting was inconsistent.
GrainLeap restructured PPC, rebuilt keyword targeting, and refreshed listing content and images. Over 90 days, sales and orders rose while ad spend per sale fell.
Monthly Sales+86%₹4.2L → ₹7.8L
Orders+79%610 → 1,092
ACOS−38%34% → 21%
ROAS2.9 → 4.8+66%
Conversion+4.8 pts7.1% → 11.9%
2. Results Dashboard (Demo Data)
Monthly Sales (₹ lakh)
ACOS % vs ROAS
ACOSROAS
Ad Spend Allocation
BeforeAfter
Conversion Rate %
3. Before vs After
| KPI | Before | After | Change |
|---|---|---|---|
| Monthly Sales | ₹4.2L | ₹7.8L | +85.7% |
| Orders | 610 | 1,092 | +79.0% |
| Sessions | 8,600 | 9,180 | +6.7% |
| Conversion Rate | 7.1% | 11.9% | +67.6% |
| Ad Spend | ₹1.43L | ₹1.64L | +14.7% |
| ACOS | 34% | 21% | −38.2% |
| ROAS | 2.9 | 4.8 | +65.5% |
| Organic Sales | ₹1.5L | ₹3.4L | +126.7% |
Sales growth = (After − Before) ÷ Before × 100. All values are fictional.
4. Starting Situation & Key Findings
| Area | Finding | Business impact |
|---|---|---|
| PPC | Over 40% of spend on broad terms with near-zero orders | Inflated ACOS |
| SEO | Titles and backend terms missed high-volume search phrases | Low organic visibility |
| Listing | Few lifestyle images, no A+ content | Weak click-to-order rate |
| Conversion | Size and finish questions repeated in reviews | Hesitation at purchase |
5. GrainLeap's Strategy
Days 1–30: Audit & Foundation
- Full account, keyword and search-term audit
- Negated wasted terms; split campaigns by match type
- Rebuilt keyword research for core products
Days 31–60: Optimization
- Rewrote titles, bullets and backend keywords
- Shifted budget to exact-match, high-intent terms
- Added lifestyle images and size/finish infographics
Days 61–90: Scaling & Measurement
- Launched A+ content and tested main images
- Scaled winning campaigns; weekly reporting
6. ROI Snapshot (Demo)
| Metric | Value |
|---|---|
| Additional sales (monthly run-rate) | ₹3.6L |
| Incremental ad spend | ₹0.21L |
| Gross profit and ROI | Data not available |
7. Key Learnings
- Cutting wasted spend mattered more than raising budgets.
- Better images and content lifted conversion, which made ads cheaper to run.
- Organic sales grew alongside paid after listing fixes.
8. Client Testimonial
Client testimonial: Not provided (demo).
Every business has different products, competition, pricing, marketplace conditions and advertising economics. Previous results do not guarantee future performance.
Want Similar Marketplace Growth?
Marketplace SEO · Listings · PPC · Conversion Optimization · Sales Strategy
GET YOUR FREE AUDIT
